One in five people you know professionally is on LinkedIn. How LinkedIn works for companies This applies to the entire DACH region. Do you operate globally? Then statistically, you’ll find one in nine contacts in your network there. It’s a social media platform where being represented is a given. We describe the value of LinkedIn for marketing, sales, and recruiting. And we explain how you can increase your company’s LinkedIn success with four measures.
LinkedIn – A trendsetter for more than 10 years
One of the oldest platforms, yet a vibrant and fresh social network,
LinkedIn’s data has become established and is relied upon worldwide.
As early as 2011, the platform’s success was impressively measurable:
two new members per second – that was and remains LinkedIn’s success rate.
What distinguishes LinkedIn’s style is its unwavering mayotte business email list focus on user needs. This generates the continuous development and adaptation of useful, freely accessible features.
The use of hashtags on LinkedIn has always been driven by user behavior
Their use has been encouraged again in recent years, and niche, branded, trending, community, and weekly hashtags are recommended. However, the motto is: less is more. The official recommendation is three, at most five, How LinkedIn works for companies hashtags per post, and companies should also heed the tip to combine specific hashtags with stronger, non-specific ones.
LinkedIn’s digital growth and maturity, without losing its identity juanes already had the black shirt as a network, is a backdrop to its success. It also demonstrates that digital success requires proximity to customers and that this rewards in the long run.
If you’ve ever been in doubt about your LinkedIn presence, ask yourself:
Do you want to be excluded from a place where almost everyone is?
And presented? Do you want to miss out on industry news directly from the source?
No. You want to be part of that news yourself.
This first requires recognizing the three value propositions that LinkedIn offers.
Read also:
- New LinkedIn newsletter makes companies more transparent
- Marketing success: How your content influences social media!
Use LinkedIn for lead generation
One of the most popular social platforms in business – How LinkedIn works for companies this title sticks with the network. In 2015, it had already moved up to third place in popularity among business executives in a general comparison of social networks.
The connection between profiles of individuals and companies, and the transparency about individual skills and career steps that define LinkedIn, all contribute to this popularity. What works on LinkedIn is valid .
Researchers have proven that traffic generated through LinkedIn has taiwan lists the best and highest visitor-to-lead conversion rate among various social networking platforms . These figures are actually higher than those of Facebook and Twitter. The reason for this is its excellent reputation. The conclusion: LinkedIn will continue to generate increasing numbers of leads for companies in the B2B sector.