One of the simplest ways greece whatsapp number data to avoid dirty data is to standardize data entry fields in the CRM system. This way, all of your data entries will look the same, making it easy to spot missing data or similar problems.
Meanwhile, it can prevent duplicate data entries from appearing when two different employees enter information about the same client.
You should also standardized data entry fields for contact forms on your website. This will help you enter data into your CRM systems while getting all the information you need. Don’t give customers an opportunity to provide data in the format that they see fit. Guide them to share the data you need in a proper form.
Limit Editing Rights
When all employees as a bridge and link between enterprises on your marketing and sales team have editing rights inside the CRM system, errors tend to occur. Someone can enter inaccurate data by accident. Meanwhile, another person can change the contact without knowing standardization rules.
Only authorized users should be able to edit data in your CRM system. While everyone can have access to the information, give editing rights to those who know exactly how to enter data and keep it clean. This can minimize human error and inaccurate data entry.
An email validator take care of your email list. They check for invalid addresses, discover typos, standardize formats, and much more. Many of them have modules that check data as the customer is entering it into data input fields.
Establish Regular Cleansing Schedule
No matter how well lack data you try to keep data clean, it decays over time. That’s why regular maintenance is imperative. Depending on the amount of information you work with or the kind of industry you are in, you can set your own cleansing schedule. On average, you should check your data twice a year.
If you’ve never done data cleaning before, it’s time to start right now. You may be surprised to find that 40% of your CRM data is no longer viable.
You may need to do data cleansing more often than twice a year if:
- Your offer has changed
- You introduced new products
- You changed your marketing tactics.
Keep in mind that the data integrity in your CRM system is the basis of analytics that drives marketing and sales process.