If you plan to launch your own eCommerce marketplace like Amazon, albania phone number list eBay, or Etsy, this article is for you. This SEO for marketplaces guide will share some of the best tips to improve your marketplace website rankings in the search engine result pages. Before I share the best SEO tactics for eCommerce multi-vendor sites, let’s first understand how a marketplace works and why an eCommerce site must leverage SEO to boost its online presence.
What is the Difference Between a Marketplace and an eCommerce Website?
A marketplace is different from an eCommerce website because the benefits of attending marketing conferences former sells products uploaded by third-party vendors while the latter sells its own products. Here are some significant differences between a marketplace and an eCommerce website:
- The term “ecommerce” refers to a platform designed for a single seller, while the marketplace platform can have more than one seller.
- An eCommerce website deals with a limited number of products, whereas a marketplace has a vast inventory of items uploaded by a large number of vendors.
- An eCommerce website is simple in terms of design and operation compared to a marketplace.
Why is SEO for Marketplaces Important?
SEO is crucial for online marketplaces because it helps drive relevant executive list organic traffic leading to higher conversions and profits. Here are the top reasons why SEO is essential for multi-vendor eCommerce sites:
- Improves Organic Search Traffic: Studies show that around 96% of searchers do not trust ads. Inbound marketing via SEO is the best way to acquire online traffic and attract visitors, vendors, and customers to online marketplaces.
- Establishes Authority and Trust: SEO helps to raise the authority of your domain. Higher authority leads to improved organic rankings leading to more traffic. Searchers take higher organic rankings positively, and they prefer to buy from marketplaces that rank higher for relevant product searches.