Obtaining demographic data is relatively easy. It gives you a clear, Questions about personal more personalized picture of your customers and, therefore, your ideal customers. Demographic data helps, among other things, determine the best times to reach your ideal customers. Ask questions like:
- Are you married?
- Do you have children?
- What is your income?
- Where do you live? (rural, urban, etc.)
- Are you male or female?
- How old are you?
Educational background
Ask questions about your customers’ israel phone number library educational background, such as:
- What degree do you have?
- Which school did you attend?
- What did you study?
Career path
- How did you get to where you are today?
- Has your career path been traditional or do you actually social media agencies in bucaramanga come from a completely different industry or professional field?
Questions about the company
4.) What industry do you work in?
Of course, it’s interesting to know which industry your persona’s company belongs to. Questions about personal But it can also be very interesting to know which industries your persona’s company targets. For example, your ideal customer is in the energy sector and supplies companies in the chemical industry.
5.) How big is your company/organization? (Revenue, employees)
If you know details like your persona’s industry, size, or number of employees, you can create dedicated landing pages to give your persona more context.
6.) What is your role in the company? What is your job title?
7.) Who is your supervisor? Who reports to you?
Depending on the service you offer, answers to these questions are very book your list important. Especially if you’re in the B2B sector, you’ll certainly be interested in knowing your persona’s position. This way, you can tailor your approach in emails or phone calls accordingly.
8.) How is your position in the company valued?
Such information gives you insight into the daily challenges your persona faces.
What does a typical day look like for you?
For your persona story, it’s important to know your ideal customer’s daily routine. What time do they go to work and what time do they return home? When do they check their emails? What do they do in their free time? What are their hobbies? Who do they spend the most time with? Do they travel by car, train, or bike?
From such answers, you can gain a lot of valuable information for marketing and sales, such as: What time should I send my emails? When is the best time to reach my persona by phone?
10.) What skills are required in your job?
Ask your customers: If you were to hire someone new for your position, how would Questions about personal you describe the role? What skills are they looking for?
11.) What tools do you use for your daily work?
If you know which products and programs your persona uses in everyday life, you can draw conclusions about their preferences. You may also recognize similarities to your own products or services.
challenges
12.) What are your biggest challenges?
Your job as a company is to help people solve problems. To do this, you need to know what challenges your persona is facing and to what extent.