Oblik is a reputation management agency How the introduction specializing in SERM and ORM in the B2B sphere, helping businesses track, analyze and manage brand perception. The office is located in Rostov-on-Don, the company works with clients throughout Russia and abroad.
Why the company needed a knowledge base
The idea of creating a knowledge base arose in 2021, at the start of the company’s work: it was necessary to store and structure useful information.
Initially, we exchanged links to documents in the chat, but this turned out to be inconvenient: the number country email list of links exceeded three thousand, and the information was lost in the flow of other messages.
Within the framework of four people, this format somehow worked, but when the staff expanded, a full-fledged knowledge base was needed.
The issue of training also arose: managers were tired of repeating the same thing ten times. There was an urgent need for instructions where all the information could be collected.
“If the theory could be explained on the fingers, then practice required visual tutorials, and they needed to be stored somewhere, supplemented and updated.”
General Director Petr Tolubaev
Why did you choose the knowledge base in Platrum?
Attempts to create a knowledge base in the company began with Google Docs, but this option was almost immediately abandoned.
We created our first knowledge base ourselves in 2021 in Platrum . We chose this service because we liked the functionality:
— the ability to create sections and subsections;
— a clear and beautiful text editor.
But at that time, the cost of a subscription to the service How the introduction seemed high. So html: learn one of the most widely used languages in everyday life they started looking for free analogues.
As a result of working with several services, we encountered a number of problems:
— a limit on the size of uploaded files, which was not suitable for large guides with video and audio;
— limitations in the ability to make backups, which means that the safety south africa business directory of information was at risk;
— a cumbersome knowledge base, where creating and formatting a new article took more time than in Platrum;
— block system for creating a knowledge base — looks nice, but is difficult to fill out;
— ugly document layout;
— there is no possibility of creating training courses for employees;
– confusing navigation through sections.
In the end, we returned to where we started – to Platrum.
At that time, the company’s turnover had grown significantly and paying for the knowledge base became easy on the budget.