Bright lights. Legions of street sweden whatsapp number data
performers. And of course, the iconic midnight ball.
New York’s Times Square is one of the busiest pedestrian walkways in the world, drawing hundreds of thousands of tourists, commuters, and theater buffs to midtown Manhattan each day.
On its face, the intersection might seem like a potential gold mine for marketers — after all, there’s a reason so many companies are willing to drop massive sums for an opportunity to advertise there. And while it’s not hard to find the value in a location that reaches hundreds of thousands of customers a day, there is one, rather substantial caveat:
Can your business stand out among the hundreds of other brands who had the same great idea, too?
Turning Down The Racket
Competing for attention microsoft power automate
to “break through the noise” is a marketing dilemma that’s hardly unique to Times Square. In fact, consumers are facing more “noise” than ever before throughout their day-to-day lives, with estimates. That the average customer might see as many as 10,000 different advertisements a day across various digital and offline channels.1
That’s an astonishing number – and one that’s now become a familiar pain point for marketing teams around the world. Global brands funnel millions into SEO, email marketing. And OOH each year in the hope of reaching the right audience. But for many businesses, the sheer amount of marketing channels and other “noise” out there today is overwhelming. Posing a substantial challenge to brands looking to stand out among the crowd.
How Business Messaging Can Help You Better Reach Your Customers
Consider this: egypt data Among the marketers we survey, 56% said they’ve implement a business messaging solution at their company over the past twelve months. Of those, 58% reported a boost in lead generation as a result.4
Impressive stuff. But even more remarkable when compare to legacy channels like television and out-of-home messaging: upon implementation. Those mediums only saw a 45% and 37% increase in lead generation among the same group of surveyed marketers.5
Ultimately, 81% of all adopters report expecting a “very” or “somewhat positive” return on their marketing investment in business messaging solutions.6