Example
Sephora does this really well with their loyalty program. Higher-level members get early access to exclusive sales and product launches. It’s an easy way to make loyal customers feel appreciated.
How to do it
- Identify your VIPs: Use customer data to find your phone number database most repeat customers or top spenders.
- Offer exclusive benefits: Offer VIPs early access to sales, deeper discounts, or freebies.
- Organize private events: think private shopping evenings or a preview of new collections.
- Make it personal: Send invitations that convey a sense of specialty, like “You’re one of our best customers—enjoy VIP access to our sales before anyone else.”
ideas to your strategy, you ensure your customers feel appreciated while achieving measurable business results.
Urgent promotions
Okay, let’s get into timed promotions. They’re really just about making people believe they have to do something now or they’ll lose. As the saying goes: sleepyheads lose. Whether you’re trying to clear inventory, hit sales goals quickly, or implement creative sales promotion ideas, they work really well when you do them right. Here’s what you can do.
- Flash Sales
Flash sales work because they don’t give people time to think about it too what is the importance of performance evaluation models? much. It’s like saying, “Here’s a deal, but it’s gone in a few hours, so grab it now.” People panic a little, in a good way, and buy. Plus, it’s great if you need to get rid of stuff that’s been sitting in your warehouse. Flash sales are great examples of sales promotion to create urgency and drive conversions.
Example
Think about Amazon Prime Day. Everyone plans for it. They wait all year to grab those deals and in two days Amazon makes billions. IPeople love a good flash sale.
How to perform
- Set a deadline: Make it obvious when it starts and ends. Add things like “24 Hour Sale” everywhere so there’s no confusion.
- Offer real discounts: If the discount isn’t good enough, no one cares. At least 20% off, or even 50% off if you really want to make some noise.
- Countdown Timer: Put a timer right in front of fresh list them. On your homepage, in emails, anywhere. Seeing the seconds tick by makes people take action.
- Announce it everywhere: Email, SMS, Instagram, Facebook – shout it everywhere. The more people know, the better.
- Follow Up: After you do that, send a thank you email. Maybe even add another little discount to keep them coming back.