Now that Digital Marketing Conferences are back IRL, it’s time to turkey phone number list dust off your networking skills and head out to some of the most anticipated conferences and expos in 2022. We’ve curated this list based on recommendations from digital agency founders in the United States so it’s specifically relevant to others running digital agencies, working in digital agencies or planning to one day run their own digital agency. SEOptimer works with over 2,000 digital agencies and we’ve heard time and time again that lead generation and staying up to date with the industry are two ongoing challenges faced by agency founders.
Choosing the best marketing conferences to attend
In 2022, there’s so much choice when it comes to digital marketing conferences, how to optimize landing pages for each stage of the marketing funnel summit and expos. Nearly all the main marketing events are back to in-person and or running hybrid events of in-person and online. So if you have limited time how should you choose what events are best to go to?These are the large scale conferences that attract hundreds, even thousands of attendees and are quite general in nature with speakers and topics that cover the entire marketing spectrum. These conferences are great for digital generalists or those who want to stay on top of key industry trends and aren’t focused on a particular niche.These conferences are smaller and specific to either an industry niche (eg: retail marketing) or a discipline niche (eg: lead generation conference).
Small, exclusive conferences
These events are much smaller in scale, sometimes they are invite-only executive list and/or capped at a maximum number of attendees. The structure of these events is quite different with a real focus on workshops, mastermind groups and high quality networking. Usually they contain a range of activities that are completely seperate to the conference itself like bushwalks, other outdoor activities and local tours etc. Naturally you may find certain event formats work better for you and your colleagues. One popular approach in digital agencies is to send staff to conferences that they want to attend and then hold a lunch-and-learn session when they are back at work to share their learnings and insights from the event with everyone else.