Businesses use conversations taiwan whatsapp number data
to reach customers around the world every day. But only the most savvy businesses know how to use two-way conversations to maximize those interactions and scale growth.
A recent Forrester study found that 68% of customers they surveyed were more likely to buy from businesses that offer convenient communication options1—and for many, that means using messaging. More than half of the study’s respondents named live chat, social media messaging, or messaging in their top three brand communication methods.
The key to unlocking the potential of these conversational tools is having a conversational growth strategy.
What is a conversational growth strategy?
A conversational growth what is task automation
strategy is a plan your business creates for scaling communications with your customers through two-way interactions—like video calls, live chat, automated chatbots, and more. These two-way interactions span the entire customer funnel, from marketing communication to support chats.
Your strategy should define how you’re going to create and implement customer communication initiatives to support better business growth. It should also outline what measuring the success of your initiatives looks like.
One thing to note: a conversational growth strategy isn’t set in stone—it evolves as customer communication preferences change. So your strategy should be adaptable and dynamic, too.
Analyze your current conversational growth efforts
Consider how you have egypt data
been interacting with customers so far to identify what’s working and what isn’t. Focus on the channels and tools you’re using to interact with customers and how they’re responding to each.
Say your data shows that customers like contacting you, but many get frustrated by your away message telling them that an agent will contact them shortly.
These types of insights tell you that integrating chatbots to potentially answer common customer questions could be a worthy investment. You can then prioritize adopting chatbots to replace boiler plate away messages in the next iteration of your conversational growth strategy.